Magical Blue Road
The one place in the whole world both kids and toys want to go.
Just in time for Christmas, the infamous blue floors of Smyths Toys Superstores took on a magical brand role as a full toy town was brought to life, only to be swept along on an adventure.
25 million
Youtube views
And my friends' kids gave it 4/5 stars.
(It would have been 5/5 if it had “more unicorn in”).
ECD
Imogen Tazzyman
Director
Luc Janin
Animator
Duncan Rudd
Creatives
Anna Warren-Johnston & Orlaith Conlon





