Magical Blue Road

The one place in the whole world both kids and toys want to go.

Just in time for Christmas, the infamous blue floors of Smyths Toys Superstores took on a magical brand role as a full toy town was brought to life, only to be swept along on an adventure.

25 million
Youtube views

And my friends' kids gave it 4/5 stars. 

(It would have been 5/5 if it had “more unicorn in”). 

ECD

Imogen Tazzyman

Director

Luc Janin

Animator

Duncan Rudd

Creatives

Anna Warren-Johnston & Orlaith Conlon