You’ve just escaped school for the summer only to be reminded of it every 5 minutes by the ads. It’s a mood killer.  

Aldi stepped in as the back to summer saviour, sorting all the back to school bits in a one stop shop, so parents and kids could get back to summer.

We interrupted summer — for just a sec!

This fully integrated campaign included teaser TVC, full TVC, OOH, digital, radio and brochure.

The concept flexed across more targeted product ads both visually and across radio too with Amy Huberman starring as the voice of reason.