Real Moments. Real Magic.
This year, Matalan got real with their Christmas magic.
We scoured the UK for real people to tell their really magical Christmas stories, from 67 year old Evie to 6 year old Max and Nikki and her girl pals in-between. The ads then came to life around them to reflect the Matalan brand’s authenticity as the real mum’s best fashion friend and tie into their brand platform: Real Life Ready.
ECD
Imogen Tazzyman
Director
Max Fisher
Producers
Melissa Bennet & Jess Taylor
Production
Knucklehead
Creatives
Anna Warren-Johnston & Orlaith Conlon
