Flake Off Dandruff

Getting to the root of your dandruff problem.
Most dandruff shampoos only mask the problem, so your flakes come right on back.
Luckily Nizoral is the real deal, leading to the campaign platform “get rid of dandruff déjà vu”, encouraging sufferers to break the cycle and tell dandruff to flake off forever.
This campaign led to the best focus group compliment of my life:
“Whoever came up with this campaign is the Adele of advertising: they totally get it.”
I'll be dining out on this one for…ever.



