The McCain brand are top potato in the freezer aisle, but sadly not so much on the social feed. So that's where we slide in.

Creating an iconic social media behaviour for the brand to bring everyone together who loves a beige buffet as much as us, we called it the Spudsession and created a TOV that spoke spud and plenty of content to appeal to the feed and the fries out there too.

From Feed-Dating to help everyone find their perfect partner in spuds for social, to working with influencers for Valentine's Day to get couples going from roommates to romance by sending their partner a saucy chip pic to spice things up with Gastro Chips. We even asked our followers to award their very favourite friend during the World Cup with their very own 'Golden Oven Glove' award.

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mccainukie AND THE GOLDEN GLOVE GOES TO… PAUL! 🧡⚽️ The whistle has blown, and after a tough competition filled with last-minute legends, sports mum MVPs, half-time tea heroes and selfless spuds, one nominee has risen above the rest… Paul, The Chip Butty Champion 👏 Nominated by @yumcoconut, Paul earned his place in the final for always picking up the McCain Home Chips, always keeping everyone fed with the ultimate matchday classic: homemade chip butties, and even making the bread himself. That’s not just hosting, that’s Golden Glove behaviour. A huge shoutout to all of our incredible nominees for keeping the snacks flowing, the spirits high and the matchday magic alive. Swipe to find out why they were nominated 👉 Paul, take a bow. The chips are coming home🥔🏆 #GoldenGlove #McCain #MatchdayHeroes #UnsungSpud

yumcoconut Woah, what a cool post to log onto after a hot, hot day. We’re both thrilled to bits. Thank you so much for selecting team Taylor @mccainukie we feel honoured to have won against such amazing competition. All our best wishes, chip chip hooray - Annie and Paul xxx

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blueunderwing The Golden Glove!! I'm honoured. And feeling very chipper! Thanks, McCain. 👍

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Welcome to the Spudsession

Our playful social behaviour on a page set the direction for just the kind of content we'd bake, and how we'd look and sound on social.